- Home
- Network
- Areas in Italy -in Italian-
- Foreign Chapters
- Amsterdam
- Arabian Peninsula
- Athens
- Bangkok
- Barcelona
- Beijing
- Brussels
- Budapest
- Canberra
- Capodistria
- Chennai - India
- Copenhagen
- Dublin
- Frankfurt
- Geneva
- Hanoi
- Hong Kong
- Istanbul
- Jerusalem
- Lisbon
- London
- Lugano
- Luxembourg
- Madrid
- Moscow
- Munich
- Paris
- Phnom Penh
- Principality of Monaco
- Shanghai
- Singapore
- Tel Aviv
- Tokyo
- Vienna
- Warsaw
- Zagabria
- Zurich
- Topic Groups
- Classes
- Areas in Italy -in Italian-
- Career Advice
- Continuous Learning
- Sport
- About us
- Home >
- Continuous Learning >
- Webinars
The BAA Webinars
A NEW SERIES
The new Management Webinars organized by SDA Bocconi and BAA for Alumni and SDA Communities will be held between February and December 2012: don’t miss them!
There will be 10 new interactive seminars lasting one hour dedicated to Members, broadcast live on the web between 7:00pm and 8:00pm (almost each will be held on the 3rd Wednesday of the month). There will be two kinds of meetings:
Sharing – up-close interviews with managers allowing them to share their professional experiences
Envision – meetings with SDA Faculty on management topics pertinent to current events
PARTICIPATE!
Wherever you are, get online with your iPad, iPod or iPhone and send your thoughts live to the speaker and guests. Online registration is required.
There were over 1,100 attendees during the academic year last year, from Italy, Switzerland, the United Kingdom, the US, Belgium, the Netherlands, Serbia, Brazil, France, Denmark, Greece and Nigeria.
Feedback questionnaires reported a high level of satisfaction regarding content and technology.
Would you like to see the latest 2011 Webinars now? Click here
SAVE THE DATE 2012!
We have already scheduled the 10 dates: write them in your agenda now! And take note of the first 3 webinars, with their topics and speakers.
- 22 February
- 14 March
- 18 April
- 22 May
- 13 June
- 18 July
- 12 September
- 17 October
- 13 November
- 12 December
THE FIRST 6 WEBINARS
1 ) Wednesday 22 February, 7-8pm
“Working with the Government: The floor goes to the stakeholders” (in Italian)
The Public Administration is a complex market due to a series of peculiarities that distinguish it from other markets. One reason for complexity certainly lies in the various outlooks that businesses and public administrations have regarding methods of action in this market. What are these various outlooks? What myths and prejudices often characterize operators in the market? And what are the possible evolutions of the market, given these outlooks?
Professor Manuela BRUSONI and Ms Veronica VECCHI, Senior Faculty Members at the Public Management and Policy Department at SDA Bocconi will focus on these issues when interviewing Mr Stefano DEL MISSIER, Central Director of Organization, Personnel, Property and IT of the Lombardy Region, Mr Paolo MORONI of CONFAPI and Mr Carlo CERAMI, member of the Simplification Observatory at the Milan Chamber of Commerce.
Post-Live: click here!
2) Wednesday 14 March, 7-8pm
“Media, Communication and Business” (in Italian)
The communication sector is going through a stage of great change. The evolution of communication technologies, the emergence of new media and the birth and development of new players are radically changing the structural and competitive configuration of the sector. How is the communication industry changing in Italy compared to the rest of the world? How are market strategies and actions of industry operators changing, both in terms of customers and in terms of communication service providers? How are sources of income for industry operators changing?
Professor Maria Carmela OSTILLIO, Senior Faculty Member in the SDA Bocconi Marketing Department, will discuss this issue with Mr Massimo COSTA, President and CEO of Young & Rubicam Brands, Country Manager at WPP, and President of Assocomunicazione.
Post-live: click here!
3) Wednesday 18 April, 7-8pm
"Blind Testing and Brand Image: When the brand makes the difference" (in Italian)
Sensory analysis through blind testing is a marketing research method that is able to reveal objective knowledge, perceptions and beliefs of consumers. At the same time, it is a method that demonstrates the power of brands. What are the specifics of sensory analysis through blind testing? What distinguishes this method from other research methods on the power of brands?
Professor Renata TRINCA COLONEL, Senior Faculty Member of the Quantitative Methods Competence Center at SDA Bocconi, presents the results from a research project completed for Heineken Italia, and talks with Ms Antonella BRUGNOLA, Media Manager at the company.
Post-live: click here!
4) Tuesday, May 22, 7.00-8.00 pm
“Creating competitive advantage in mature industries through innovation”
(This webinar will be held in English)
It is a widespread belief that innovation is one of the most effective strategies to gain a competitive advantage in mature markets. Besides this belief, evidence says that real innovation is a rare phenomenon in most mature markets. The easiest explanation is that innovation is risky and requires huge investments. But is it really the case? Aren’t there other barriers that pertain more to the organizational culture, design and processes? Are some organizations better equipped to generate innovations in mature markets besides the amount of the investments they can afford?
Professor Mikkel DRAEBYE, Senior Professor of the Strategic and Entrepreneurial Management Area of SDA Bocconi School of Management, will debate these topics with Mr. Giuseppe GENELETTI, Director of Corporate Communications and Learning and Development, EMEA, Whirlpool.
5) Wednesday, June 13, 7.00-8.00 pm
“Continuous innovation and the ambidextrous organization”
Companies that are able to generate a continuous innovation flow are able to survive prosperously in markets where competition is fierce. Continuous innovation requires specific capabilities which makes those companies quite distinct from companies that are not able to nurture their innovation pipeline. Recent management research shows that innovative companies are often ambidextrous organizations. What is an ambidextrous organization? Which capabilities distinguish these organizations from organizations that are not continuously innovative? How can a company become ambidextrous?
Prof. Gianmario VERONA, Senior Professor of the Marketing Area of SDA Bocconi School of Management, will discuss these topics by presenting results of recent academic and managerial researches.
This webinar will be held in English.
Register now!
6) Wednesday 18 July, at 19-20
"The evolution of the real estate market: real estate funds for social housing"
Although at the moment many segments of the housing markets are declining, the demand for social housing is increasing.An innovative system of public and private real estate funds is helping to raise capital, in order to satisfy the demand of intermediate classes for the building of new housing units. What are the characteristics of these funds? What makes them attractive for an investor?
Giacomo MORRI, Director of the Master in Real Estate, SDA Professor of Accounting, Control, Corporate and Real Estate Finance and Topic Leader Real Estate BAA, discusses with Paola DELMONTE, Director of CDP Capital SGR.
Register now!
See you online! For any questions you may have, please write to alumni@alumnibocconi.it