Conversation on the challenges of today and Tomorrow emerging in a global survey. An event organized by Università Bocconi and IBM in collaboration with the BAA Marketing Topic Group.

An opportunity to debate on current events connected to the challenges that commercial leaders are faced with during a time of rapid change:

the need to derive the maximum value from available information, the need for an increasingly strong collaboration with the functions of business and external partners, the need to integrate “new media” into corporate strategies, development and new markets.

Program:

- Opening Remarks and Introductions
Bruno Pavesi Chief Executive, Università Bocconi
Nicola Ciniero President and Managing Director, IBM Italia

- Presentation of the 2011 IBM GLOBAL CMO STUDY
Jon Iwata Senior Vice President Marketing and Communications, IBM Corporation

- Round Table "The Agenda of the CMO in the Near Future". With the participation of corporate leaders and marketing directors from leading Italian companies, including:

Paolo Gagliardo Marketing Director, Fiat Brand
Carlo Luigi Salvadori Director of Consumer Marketing & Communication, Nestlé Italia SpA

Sandro Castaldo, Università Bocconi will moderate

Admission is free.  Read more (in Italian) and register now

Download the invitation (pdf, in Italian)

Download the program (pdf, in Italian)